Tout savoir sur le SEO
Le SEO signifie optimisation pour les moteurs de recherche, c’est un assemblage de méthodes qui a pour but d’améliorer le positionnement d’un site web dans les résultats de recherche des moteurs. Il vise donc à perfectionner la visibilité d’une page web ou d’une application. Cette stratégie très importante requiert certaines connaissances techniques et marketing pour bien suivre l’évolution des algorithmes.
L’importance de la longue traîne dans les SEO
La longue traîne est le nom donné à certains phénomènes qui apparaissent sur les statistiques d’un site internet. L’analyse de certains mots clés utilisés par les internautes démontre qu’ils renseignent des groupes de mots. La contribution individuelle occupe à cet effet une petite partie dans le trafic global. Par ailleurs, lorsqu’on les regroupe, ils représentent la plus grande portion du trafic du site.
Une expérience effectuée sur l’effet de la longue traîne démontre que les mots clés les plus utilisés sur lesquels le site est positionné représentent 20% du trafic. On compte environ dix mots clés. La partie qui représente 80% du trafic est celle sur laquelle le positionnement des moteurs de recherche sera basé, car l’augmentation du nombre de visiteurs engendre la grande utilisation de mots clés différents. Il est conseillé de bien veiller sur les deux parties du trafic, car la première sera vite perfectionnée, tandis que la seconde nécessitera plus d’efforts.
Rôle des mots clés de la courte traîne sur les pages de présentation
La courte traîne correspond à la faible quantité de recherches effectuées, mais elle permet de marquer votre présence sur l’identité de la société. Elle regroupe le nom de l’entreprise, de la marque ou de tous les mots que peut utiliser un internaute qui connait déjà la société. Les pages les mieux optimisées peuvent être les pages d’accueil, de contact ou de présentation, car elles renferment le nom de la société ou du mot clé de courte traîne. Cette partie nommée « trafic maîtrisé » permet de définir les mots clés rapidement, mais elle est peu efficace.
Pour une meilleure visibilité et un bon positionnement de votre site web ou d’une page web, contactez Futur Digital.
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