Pourquoi la stratégie SEO est-elle importante ?
Une stratégie SEO bien élaborée permet de ne pas perdre le référencement durant un changement de site. La refonte de site ne doit pas être prise à la légère et la réorganisation doit être le sujet d’un plan bien établi.
Risques de la réécriture de site
Une modification de site fait perdre des années de travail si elle n’est pas effectuée dans le plus grand soin. Elle peut généralement engendrer une dégradation du ranking et la perte de trafic causée par le changement d’adresse mal réorientée.
La refonte peut cependant être une opportunité pour réétudier la stratégie SEO même si elle représente des risques en ce qui concerne la visibilité et le chiffre d’affaires. Il est donc nécessaire d’analyser l’ancien site pour retirer les contenus à garder et ceux qui sont à améliorer.
Audit SEO : étape essentielle pour la modification
Il est utile d’effectuer une analyse de ce qui ne doit pas changer, de ce qui doit être supprimé et de ce qui mérite une amélioration. Il est primordial de connaitre les différents facteurs que les moteurs de recherche prennent en compte dans leur ranking.
Un meilleur audit SEO va permettre à la société de ne pas perdre son trafic ou le référencement de son ancien site et de booster les prouesses du nouvel emplacement. L’audit doit donc reposer sur quelques points : technique, social, netlinking, contenu, ergonomie, mobile, etc.
Points-clés d’une stratégie SEO
Arborescence
La reconnaissance des mots-clés est l’étape la plus essentielle dans une stratégie de référencement. Une société ou une marque doit sélectionner ceux qui sont pertinents tout en prenant en compte les besoins des internautes.
Rédaction de contenu
Le contenu est important pour le référencement naturel puisqu’il indique et guide les moteurs de recherche. Il faut tout de même faire attention à ne pas écrire pour les Bots.
Pour trouver une stratégie SEO efficace, demandez l’aide de l’agence Futur Digital qui est spécialisée dans le domaine du référencement.
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