Comment repérer les pages qui peuvent avoir des effets néfastes sur le référencement ?
Google a renforcé sa chasse aux sites web de mauvaise qualité en lançant la dernière mise à jour de son algorithme baptisé Phantom. Ainsi, les plateformes qui ne suscitent aucun intérêt chez les internautes seront plus durement frappées par les pénalisations de la firme de Moutain View, tandis que les portails proposant une excellente expérience utilisateur seront favorisés. Pour éviter les sanctions, repérez les mauvaises pages de votre site et mettez en œuvre des mesures appropriées.
Comment détecter les pages de mauvaise qualité ?
Il n’est pas évident de détecter toutes les mauvaises pages d’un site. Cependant, il est envisageable de réduire grandement leur nombre en appliquant quelques techniques.
La première méthode consiste à s’appuyer sur l’outil de mesure d’audience et de repérer les pages les moins visités de votre plateforme. Dans la majorité des cas, les pages qui reçoivent peu de visites sont de mauvaise qualité.
La deuxième technique fait appel au Search Console qui permet de détecter rapidement les contenus qui ont très peu d’impressions dans les résultats des recherches de Google.
Sachez que vous pouvez réaliser un audit de l’ensemble de votre site ou demander les avis des internautes en mettant en place des questionnaires de satisfaction.
Les mesures à prendre pour améliorer son référencement
La suppression ne doit intervenir qu’en cas de force majeure. En premier lieu, il est recommandé de bien évaluer la qualité de vos pages même si elles semblent de mauvaise qualité. Ensuite, si elles sont objectivement de mauvaise qualité, il faut se concentrer sur le trafic qu’elles génèrent.
Dans le cas où les pages contribuent à l’optimisation du trafic sur votre plateforme, il est fortement déconseillé de les supprimer. L’idéal est d’apporter des améliorations afin d’offrir de meilleurs contenus aux prochains visiteurs et par la même occasion, d’éviter les pénalisations de Google.
Si aucune amélioration ne peut être apportée, il est recommandé de les rediriger en 301 vers des pages similaires.
Vous projetez de mettre en place des opérations pour améliorer la visibilité de votre site sur les SERPs ? N’hésitez pas à vous offrir l’accompagnement d’un professionnel. Contactez Futur Digital.
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